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Chiropractic Practice: The Science Behind The Functional Health Management Score
I want to discuss the science behind the functional health management score. You know, it’s not your fault. It has nothing to do with how good or how bad you are at performing it, but table talk alone can possibly work well to create lifetime patients.
Table talk doesn’t even appeal to the part of the brain where all decisions on health and just about everything else are made. The emotional brain. So here are some facts for you to consider your old brain. The old primitive fight or flight part of your brain makes most of your decisions, especially the important ones.
And your old brain is primarily responsive to anything pertaining to you. And the reason is because it’s completely self centered as that is part of your survival mechanism and your old brain is not qualified to process written language, the use of words, especially complicated words, as all of that only slows down the decoding and the understanding of your message, your old brain is visual.
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You are hardwired to make your decisions that are mostly based on visual input. In fact, 80 percent or more of the messages your brain responds to are visual messages. And finally, your old brain is only triggered by emotion. Scientific studies consistently show that emotions create electrochemical responses in the brain, and these reactions, these responses directly impact the way you process and remember information.
Emotions are the key that unlock your old brain, and emotions are what set you and everyone else into motion. to take action and to move forward. Table Talk is important, but its limitations are significant as it appeals to the rational brain and not the old primitive brain. Table Talk is never self focused and it uses words, not visual images.
Contrast that with the Functional Health Management Score that totally appeals to your primitive old brain, always pertains to the self scented part of your brain, and is visual in its input and triggers definite emotion. It’s pretty obvious that the Functional Health Management Score was scientifically designed to appeal to the decision making part of the brain, the primitive brain, the patient or perspective patient completes the questionnaire, which is all about them.
The results is a visual representation of their current health status. Similar to looking at your colorful and graded credit score, it then triggers an emotion that they might be vulnerable, creating an electrochemical response as their survival mechanism kicks in. In contrast, Table talk is exactly the opposite.
If you ever had a person become a lifetime patient, I can assure you that it had almost nothing to do with table talk alone. It was because they liked you and you had an emotional appeal and you created a connection so that they allow you to make the correction. Please remember that we’re in the relationship business and somehow, some way, you created a relationship with that patient.
And let’s also remember that you should be beginning every new patient with your most desired outcome for that patient to become a lifetime patient in your clinic. Create the shift from the patient feeling that they have to see you to the patient wanting to see you. If you’ve been following the Functional Health Management Score emails and the amazing feedback we continue to get, that should be telling you something important about its effectiveness.
The feedback about the Functional Health Management Score has been beyond terrific, and I can assure you it will transform your practice, increase patient compliance, generate more new patients, but only if you consistently use it, and properly implemented. We see the Functional Health Management Score as the only interactive tool you need to create lifetime patients.
If you are not already a Functional Health Management Score and would like to subscribe, feel free to choose the link most appropriate for you.
If you are a member of The Masters Circle Global Click here.
If you are a member of HealthNews click here.