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Do you know the reason why most of you will never make money using modalities or technologies in your practice?

It’s the same reason most of you rarely ever engage your patients or clients, so most leave. You get very few responses to your emails and have hardly any engagement on social media.

So what is the reason? SEGMENTATION, or lack there of.

You fail to segment your practice, the people in it and the services you offer.

Most, if not, all of you have a tendency to lump everyone into one segment called Patient or Client. Big mistake!

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You don’t segment pain from wellness.

You don’t segment by gender. Am I still allowed to say gender?

You don’t segment by age.

You don’t segment by goals.

You don’t segment by those committed versus non-committed.

Do you realize that segmentation is a key to lifetime patients and clients and should always be considered when creating your Lifetime Patient Formula?

And don’t tell me your goal is to make everyone healthier, so that is why you don’t segment your patients or clients.

By the way, because that is your goal, it doesn’t make it everyone’s goal.

In fact, for most people coming to you, health is the furthest thing from their mind.

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The most successful healthcare practitioners, whether brick and mortar or online, the healthcare experts you may follow for articles, research and learning, and every successful healthcare business, no matter how small or how big, all segment the people they serve or want to serve.

Do you want to know why we never increase market share and have such a high rate of people dropping out? No segmentation!

Do you want to know why you have one of the highest dropout rates in the healthcare world? No segmentation!

Now besides constantly losing patients and clients by not segmenting them, the real loss, and what this video is ultimately about, is how much revenue you are losing by not segmenting your services, especially your modalities and technologies.

Instead of segmenting your modalities and technologies, most of you have been convinced that the more modalities and technologies you can offer, the more revenue you will generate. In reality, just the opposite happens.

Unsegmented modalities and technologies ignore the needs of the people you are trying to serve and in their eyes, make your care unaffordable, especially in this economic environment.

Instead of segmenting these modalities and technologies so they have value and generate real revenue, you treat them as if you are selling bagels. The famous Baker’s Dozen.

I’ll take 3 garlic, 3 onion, 3 cinnamon raisin, 3 plain and 1 salt. Most patients and clients prefer the bagels.

Let me give you an example. If I come to you in pain, what do you think my immediate goal is?

Is it cell regeneration?

Is it brain balance?

Reducing oxidative stress?

Body oxygenation?

Home water filtration?

Better socks?

It’s getting out of freaking pain!

So what modalities and technologies have the greatest value, and are the easiest to sell to the patient at this phase of their care? The ones that help to reduce pain the fastest.

Does that mean the other modalities are no good? Of course not! But just no good at this point in the treatment.

So when would those other modalities have value to the patient or client?

Only once you have taken them from being a symptom-based patient or client to more of a health and wellness patient or client.

The problem is, up until now, the only tools you have been taught to use, like Table Talk, rarely ever work.

And, if you listen to people telling you to pull out the research card, accept the fact you’ll be better off selling bagels.

If you want to stop selling bagels in your office and bring real value and revenue to all the modalities and technologies you use, you must start using the Functional Health Management Score (FHMS).

It is designed to help segment your patients and clients and modalities and technologies.

In fact, nothing else we know of will do it better!

Is symptom relief and health and wellness the only ways to segment your modalities and technologies to benefit the patient and increase revenue? Of course not.

You can segment these into passive and active modalities and a myriad of other segments.

The key to revenue generation with modalities and technologies is not more of them. That is a losing strategy.

Just like with your patients and clients, only segmentation will provide any benefit and ring the register.

Start segmenting with the ultimate segmentation tool, the FHMS.

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