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If you don’t understand why pain in and of itself is not what motivates patients and clients to come to your office, you will never keep them once the pain is gone.
So here is what you need to understand about pain if you are going to build Lifetime patients and clients.
The underlying motivation of pain — and not just that it hurts — takes us back to the 6Ss. Remember those? Survival, Safety, Security, Sustenance, Sex, and Status.
The 6Ss are the only things the emotional brain, the Limbic system can relate to and where every decision people make about everything in life is decided.
The intensity of their pain, not the pain itself, is a consequence of how many of the 6Ss the person believes are in question emotionally. A person believing that their pain can threaten their Safety, Security, Sustenance and Survival can have intense pain even with a very minor tissue injury.
But guess what? Once you get rid of their pain, their motivation to continue care goes away because the their Safety, Security, Sustenance and Survival are no longer being threatened.
If you missed our video on the The Science Behind the Functional Health Management Score, it is a much watch if you seriously want to build Lifetime Patients and clients.
If you missed our video on All the Referrals You Want, you want to watch it because it is a game changer.
There is a list of the must watch videos you have to watch on the right side of this page if you are serious about Lifetime patients and clients. Check them out.
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The Functional Health Management Score. Feel free to try it yourself. Click here.
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